A project launched from London which became the blueprint for a WORLD SERIES across 10 international markets. ‘The Challenge? Creating education and conversation around a taboo subject – dermal filler and aesthetic treatments.
We started with a Media Partnership with publishing house Conde Nast, specifically with Glamour & Tatler, we signed relevant celebrities and influencers to create a ripple and add to the conversation.
Results? The most successful consumer event in Allergan history – with unprecedented celebrity endorsement, all KPI’s exceeded 2 days post event. KPI’s included social media impressions, engagement’s, EPV, consumer call to actions.
